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SEO For AI Mode, Per Google - Data Intelligence
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3 Articles
Semrush decrypted Google's new AI Mode, using its formats, sources and SEO impacts, while comparing it to IA-assisted search engines.
SEO For AI Mode, Per Google - Data Intelligence
Google CEO Sundar Pichai announced at last week’s I/O 2025 conference that the company’s AI Mode is now a search component for all logged-in U.S. users. Previously, it was opt-in only. AI Mode resembles AI Overviews, providing answers to queries and links to the sources. The difference is that searchers in AI Mode can chat follow-up questions in the same tab, much like ChatGPT or Claude. AI Mode allows follow-up questions via the “Ask anything” …
By Carolina Martínez Elebi, an associate researcher at OBSERVACOM. The implementation of tools such as AI Overviews and AI Mode in the Google search engine — two chatbots that respond to search engine users’ questions — is transforming searches into responses generated by AI systems, drastically reducing clicks to news sites. The fall in organic traffic forces media to rethink their sustainability models in an environment increasingly dominated …
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