Google Ads conversion adjustments: How to bid toward better leads

Google Ads conversion adjustments: How to bid toward better leads

Google Ads conversion adjustments let you correct a conversion after Google has already recorded it, retracting one that should no longer count or restating its value when better information changes what that conversion is worth. They’re especially useful when that first recorded conversion does not reflect the outcome you want Smart Bidding to learn from.A form fill can look valuable the moment it lands and turn out to be spam two days later. A…