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Google Ads Audience Targeting: All 14 Options Explained
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Google Ads Audience Targeting: All 14 Options Explained
When you think of Google Ads targeting, you probably think of keywords. What you probably don’t think of right away is audiences: showing ads to people based on who they are rather than what they’re searching for. Audiences are one of the most powerful and underutilized targeting strategies in Google Ads, and you can target audiences in Search, Display, Demand Gen, Video, and Shopping campaigns. (Performance Max campaigns use “audience signals,”…
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