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Goodbye ‘lipstick effect.’ Hello comfort capital

Summary by cosmeticsdesign.com
As financial caution persists, recent Mintel data suggests beauty and personal care brands are rethinking value through the lens of a consumer's emotional connection and comfort.
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cosmeticsdesign.comcosmeticsdesign.com

Goodbye ‘lipstick effect.’ Hello comfort capital

As financial caution persists, recent Mintel data suggests beauty and personal care brands are rethinking value through the lens of a consumer's emotional connection and comfort.

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cosmeticsdesign.com broke the news in on Wednesday, July 23, 2025.
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