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Good Talent Media Generates Record Earned Media for Nonprofits
The agency said more than 300 clients have helped drive the milestone, as its nonprofit-focused PR work aims to boost awareness and credibility.
- On Monday, Melbourne-based Good Talent Media announced it generated record earned media results for nonprofits, strengthening its reputation as a trusted PR partner for Australia's nonprofit sector.
- With more than 300 clients, GTM has generated over $100 million in earned media coverage to date, serving charities, advocacy groups and community organisations seeking greater visibility.
- Founder Tony Nicholls, a former journalist, established the agency in 2015. "For nonprofits, visibility drives outcomes," Nicholls said, noting that strategic PR unlocks donor interest and strengthens public confidence.
- Staffed by former journalists, GTM provides specialized services including media relations, crisis management and stakeholder engagement to help organisations build trust and create meaningful change.
- Organisations seeking strategic communications support can book a free PR plan through the agency's website or by calling 1300 258 995 to discuss their communications needs.
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58 Articles
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Good Talent Media Generates Record Earned Media for Nonprofits
Coverage Details
Total News Sources58
Leaning Left3Leaning Right5Center22Last UpdatedBias Distribution73% Center
Bias Distribution
- 73% of the sources are Center
73% Center
C 73%
R 17%
Factuality
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