'Coordinated Media Blitz': Embattled Good Good CEO Goes on Offensive
Callaway said it will donate $1 million to groups that prevent violence against women after the ad drew backlash and cost Good Good retail and sponsorship deals.
- On Friday, Good Good Golf CEO Matt Kendrick criticized Callaway Golf's decision to sever their partnership, suggesting he may pursue legal action. Kendrick claimed the company coordinated a media response after previously approving the controversial advertisement.
- After facing criticism for an Aug. 21 advertisement depicting co-founder Garrett Clark shoving brand employee Alexis Miestowski, Callaway Golf ended the partnership on Thursday. Clark described the ad as a failed satire of the film 'Obsession'.
- Retailers including Dick's Sporting Goods and Golf Galaxy removed Good Good merchandise from shelves following the controversy. The golf group withdrew its November sponsorship of a PGA Tour event in Austin, Texas, and the Golf Channel canceled a reality series.
- Admitting the content review process was insufficient, Callaway CEO Chip Brewer apologized for the ad on Wednesday. The company announced a $1 million donation to organizations working to prevent violence against women.
- Good Good, a YouTube group that raised $45 million in 2025, now faces significant business disruption after the controversy. The PGA Tour stated it agreed with the group's decision to focus on organizational changes ahead.
13 Articles
13 Articles
Good Good CEO Slams Callaway in Late-Night Posting Rampage as Ad Fallout Continues
In a comment on X, Matt Kendrick also suggested his company may sue its former partnerGood Good CEO and Co-Founder Matt KendrickCredit: Matt Kendrick/LinkedInNEED TO KNOWGood Good Golf’s CEO is speaking outIn a post on X, Matt Kendrick suggested that his company may sue Callaway GolfThe companies had partnered on a golf club that was depicted in a controversial commercialGood Good’s CEO is firing back, one day after Callaway Golf cut ties with t…
Good Good's CEO went nuclear on Callaway after the brand cut ties over an ad scandal
Good Good's Garrett Clark was featured in a controversial ad.Jared C. Tilton/Getty ImagesGood Good's CEO blasted Callaway after the golf company cut ties with the YouTuber group.Matt Kendrick said Callaway asked Good Good to "take the fall" for a controversial ad.The fallout from the ad was swift and has had wide-reaching implications for Good Good's business.The beleaguered CEO of Good Good just publicly blasted Callaway after the golf company …
Good Good Golf's partnership with Callaway was terminated and its PGA Tour sponsorship revoked due to an inappropriate advertising video that alluded to violence against women. Although the video was deleted immediately after the controversy, strong follow-up measures followed as public backlash intensified, including major partners withdrawing from contracts and recalling related products.
'Coordinated media blitz': Embattled Good Good CEO goes on offensive
Good Good Golf CEO Matt Kendrick took to X Friday morning to air his grievances with Callaway after their partnership came to a controversial end. The post ‘Coordinated media blitz’: Embattled Good Good CEO goes on offensive appeared first on Golf.
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