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Going Beyond the Limits of Budget Smartphones: Mineo Shifts Strategy to Aim for 50 Billion Yen Through Full Voice Mvno and Corporate Co-Creation
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Optex, a Kansai Electric Power Group company, is making a major shift in the business strategy of its mobile phone service "mineo." At a strategy presentation held on January 27th, the company announced plans to enter the "full voice MVNO" market, where it will own its own communications equipment, and to collaborate with mobile operators from other industries.
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