Goafest 2025: Tejas Apte calls for collective accountability in cleaning up digital media

Up to 30% of digital impressions could be fake, causing significant business inefficiencies: Tejas Apte, Head of Media and Digital Marketing HUL at Goafest 2025

MUMBAI: The second half of Day three at Goafest 2025 kicked off with a session titled ‘Building a Safer, Smarter, Cleaner Media Ecosystem’, powered by Sync Media, under the theme IGNITE TRUST. The session featured Tejas Apte, Head of Media and Digital Marketing at Hindustan Unilever Limited (HUL). Tejas underscored the need for transparency, safety, and effectiveness in digital media. Moderated by Shibani Gharat, Anchor and Senior Producer at CN…

Goafest 2025: Tejas Apte calls for collective accountability in cleaning up digital media

On the final day of Goafest 2025, Tejas Apte, Head of Media and Digital Marketing at Hindustan Unilever Limited (HUL), took the stage to unpack the urgent need for a safer, smarter, and cleaner digital media ecosystem. Speaking at a session titled “Building a Safer, Smarter, Cleaner Media Ecosystem,” Apte outlined the Indian Society of Advertisers' (ISA) media charter and stressed the importance of collaboration across the value chain to restore…