Target's foot traffic sank after DEI rollback, report says

Target's foot traffic sank after DEI rollback, report says

Foot traffic has been declining at Target Corp.'s (NYSE:TGT) stores since the retailer announced in January that it would scale back its diversity, equity and inclusion efforts, according to a report from Retail Brew.

Target’s Foot Traffic Down 8 Weeks In A Row, Maybe The Boycotts Are Actually Working

Source: Xinhua News Agency / Getty Apparently, consumer boycotts do have a significant impact, and no corporation is more aware of that right now than Target. Last week, we reported that due to the efforts of Black activist groups and clergy members like Atlanta-based pastor Dr. Jamal Bryant, boycotts against Target — which publicly announced the roll-back of its diversity initiatives back in January, appearing to follow the marching orders of P…

Target Faces 8th Week Of Foot Traffic Loss Following DEI Rollback

Target’s foot traffic continues to fall—down 5.7% year-over-year the week of March 17—following the company’s rollback of its DEI programs. Meanwhile, Costco sees growth by reaffirming its DEI stance.

Target worker reveals major in-store change as boycott hits eight week stretch

[/boxout] Some of these companies, like Walmart and McDonald’s, have somewhat bounced back after many weeks of declining sales. After seven weeks, Walmart finally saw a 0.3% traffic gain, according to Fortune. Similarly, McDonald’s inched forward with a 2% gain, as reported by Fortune. However, companies that have stuck to DEI initiatives have seen foot traffic significantly improve in recent times. Costco has resisted Trump’s order to dump DEI …

After Upholding DEI Commitments, Costco's Foot Traffic Increases For 13th Straight Week

Costco’s consumer base is on the rise. According to Retail Brew, the retailer has continued seeing an increase in its foot traffic, having reached its 13th consecutive week during the week of March 17. Costco’s influx of customers is in part due to its decision to uphold diversity, equity, and inclusion (DEI). It sparked a “buy in” led by Civil Rights activist Rev. Al Sharpton in January 2025 at Costco Wholesale, 1055 Hudson St., in Union, NJ. “…

Target’s Foot Traffic Down 8 Straight Weeks Amid DEI Boycotts, Social Media Reacts

Source: Spencer Platt / Getty Apparently, consumer boycotts do have a significant impact, and no corporation is more aware of that right now than Target. Last week, we reported that due to the efforts of Black activist groups and clergy members like Atlanta-based pastor Dr. Jamal Bryant, boycotts against Target — which publicly announced the roll-back of its diversity initiatives back in January, appearing to follow the marching orders of Presid…