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Go Positive with Images; Go Negative with Words - FleishmanHillard
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Go Positive with Images; Go Negative with Words - FleishmanHillard
Museums often inspire through beauty and wonder. News media? Not so much. Why do we associate one with hope and the other with dread—even when we say we want more good news? The answer lies in how our brains respond to words versus images. Understanding the emotional mechanics of language and visuals helps communicators craft messages that resonate. Words and images both shape perception, influence behavior and drive engagement. But when it com…
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