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GM's second-quarter US auto sales fall 4%
On Wednesday, July 1, 2026, General Motors reported second-quarter sales of 714,896 vehicles, a 4.2% year-over-year decline following a surge of purchases ahead of new tariffs in the United States.
Harsh comparisons to last year's tariff-driven buying frenzy contributed significantly to the slide; discontinued models accounted for more than 12,000 lost sales from the prior year.
Brand performance varied sharply, with Cadillac sales plunging 19% to 35,825 units and Buick falling 7.5% to 50,167, while GMC Canyon and Chevrolet Traverse demand remained robust.
Duncan Aldred, General Motors' president of North America, said customer demand remained "resilient, especially for our trucks and SUVs," citing portfolio depth and inventory discipline to maintain margins.
Last week Cox Automotive predicted General Motors' sales would slide 7.2% to 1.33 million, positioning the automaker closer to Toyota Motor North America in United States sales volume.