Mary Barra’s Reckoning: GM Bets on Patient EV Transition and Eyes-Off Autonomy Amid Sales Slump

Mary Barra’s Reckoning: GM Bets on Patient EV Transition and Eyes-Off Autonomy Amid Sales Slump

GM CEO Mary Barra reaffirms EVs as the long-term goal despite a 62% drop in Q3 2026 electric sales. She has abandoned firm predictions yet commits to eyes-off highway autonomy on the Cadillac Escalade IQ in 2028 while balancing profitable trucks with future tech. The strategy reflects hard lessons from Cruise and shifting consumer demand.

GM's Mary Barra says the EV transition is still the destination—even if the road is longer

She's also setting her sights on a future in which drivers can look away from the road.

GM’s Mary Barra says ‘I’m done making predictions’—but sees fully autonomous driving in 2028

The American electric-vehicle revolution, which until recently seemed imminent, is moving far more slowly than many in Detroit and Washington expected. A few years ago, automakers were preparing for an environment in which 40% to 50% of their vehicles would need to be electric by 2030. But then the Trump administration unwound key incentives and […]