GM study links advanced safety tech to lower crash and injury rates

GM-UMTRI Study Finds Advanced Driver Assistance Features Cut Injury Crashes by 14% to 57%

Study examined results of more than 700,000 police-reported crashes on 2020-2024 GM vehicles. A new study from the University of Michigan Transportation Research Institute and General Motors found that GM vehicles equipped with advanced driver assistance system features were significantly less likely to be involved in injury crashes, with reductions ranging from 14% for lane keep assist to 57% for automatic emergency braking. The research, relea…

GM study links advanced safety tech to lower crash and injury rates

On the Dash: Advanced safety technology is becoming a stronger value proposition for consumers, especially in entry-level vehicles. Dealers may see growing demand for service and calibration tied to ADAS-equipped vehicles. Adopting safety features could improve customer retention by reducing exposure to accidents and offering insurance-related benefits. General Motors (GM) said a new study conducted with the University of Michigan Transportatio…