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Gloria Steinem hopped in a bunny suit so other women writers could leap
Gloria Steinem used an alias and disguise to report on the club’s operations for Show magazine, a 1963 assignment that later shaped her feminist writing.
In 1963, freelance journalist Gloria Steinem went undercover for Show magazine to infiltrate Manhattan's "greatest new showbiz gimmick," The Playboy Club, investigating working conditions inside the exclusive establishment.
Steinem endured rigorous physical examinations and donned a restrictive Bunny costume to gain access, subjecting herself to the club's demanding requirements as part of her investigative process.
Her exposé documented harsh realities including sore feet and tight suits, revealing the physical toll on workers; these conditions subsequently improved for employees following publication of her report.
While the article initially damaged Steinem's professional reputation, she later emerged as a prominent leader of the second-wave feminist movement, leveraging her platform to advocate for women's rights.
Reflecting on the assignment decades later, Steinem emphasized that women's stories possess the power to shift culture, change policy, and empower other women across generations.