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GlobeScan Insight of the Week
Summary by GlobeScan
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1 Articles
GlobeScan Insight of the Week
Key Takeaways Gen Z’s personal commitment to sustainable behaviors is declining despite their concern for the planet remaining high. A rising sense of futility is replacing action as many young people feel their individual efforts won’t make a difference. Brands have an urgent opportunity to re-engage Gen Z by offering solutions that make sustainable living feel empowering, clear, and achievable. New research from GlobeScan and BBMG reveals…
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