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GlobeScan Insight of the Week

Summary by GlobeScan
Key Takeaways Consumers are not a monolith: Attitudes and behaviors toward sustainable fashion vary widely across different segments of Gen Z and Millennial consumers in Europe. Four distinct consumer mindsets emerge: Fashion First (37%) are driven by trends and style above all. Mindful Minimalists (23%) embrace simplicity and intentional consumption. Conscious Curators (21%) aim to balance fashion and sustainability. Indifferents (18%) show l…
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GlobeScanGlobeScan

GlobeScan Insight of the Week

Key Takeaways Consumers are not a monolith: Attitudes and behaviors toward sustainable fashion vary widely across different segments of Gen Z and Millennial consumers in Europe. Four distinct consumer mindsets emerge: Fashion First (37%) are driven by trends and style above all. Mindful Minimalists (23%) embrace simplicity and intentional consumption. Conscious Curators (21%) aim to balance fashion and sustainability. Indifferents (18%) show l…

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GlobeScan broke the news in on Wednesday, July 2, 2025.
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