GlobeScan Insight of the Week
Summary by GlobeScan
1 Articles
1 Articles
GlobeScan Insight of the Week
Key Takeaways Strong foundations for engagement: A majority of consumers interviewed report knowing about more sustainable fashion and are already making fashion choices with sustainability in mind today. But there is a clear aspiration-action gap: A vast majority reports wanting to do more than they are doing today – whether this is making more sustainable purchasing decisions (71%) or wearing their clothes more sustainably (74%). Barriers hin…
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