Global Telephony Market Can Fall 2.1% in 2026, Report

ddaily.co.kr

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[Digital Daily Reporter Kim Moon-ki] Global smartphone shipments are expected to decline by 2.1% in 2026 due to the burden of rising memory prices. According to market research firm Counterpoint Research on the 17th (local time), the increase in BoM (Bill of Materials) costs due to instability in memory supply and demand is directly impacting demand, and the company has revised its 2026 smartphone shipment forecast down by 2.6 percentage points.…

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This negative projection for the 'smartphones' segment contrasts with the growth of 3.3% registered in 2025 and represents a low review of 2.6 percentage points of the previous estimate of the consultant. As a result of the cost impact and the restructuring of the portfolio, Counterpoint expects the average sales prices to be below 6.9% in the next year, in contrast with the increase of 3.9% of the previous forecast published in September.