New Research Reveals Marketing Leaders See Strong Potential in gTLDs Despite Knowledge Gap

New Research Reveals Marketing Leaders See Strong Potential in gTLDs Despite Knowledge Gap

Business Wire India A new global survey from the Internet Corporation for Assigned Names and Numbers (ICANN) reveals that 52% of marketing leaders believe generic top-level domains (gTLDs – the three characters or more that come after the dot in a URL) have strong potential for enhancing brand presence online; however, a knowledge gap is preventing many brands from taking advantage of the opportunities that a gTLD can bring.   The research surve…

Global survey finds marketers see gTLDs as branding boost

A global ICANN survey finds most marketing leaders see strong branding potential in gTLDs, though awareness and cost barriers remain ahead of 2026 application round.