Samsung Bridges Mobile and TV Data

Samsung bridges mobile and TV data

Samsung Ads has announced an expansion of its connected TV (CTV) advertising ecosystem, with the integration of Samsung mobile smartphone usage data to enhance targeting, insights and reporting. Advertisers in the UK, France, Italy, Spain and Germany can now benefit from a larger deterministic dataset that encompasses a broader spectrum of devices and consumer touchpoints across the day. Source: Samsung bridges mobile and TV data

The Samsung technology company announced that it will soon be launching its own FAST signal (Free Ad-Supported Streaming Television, free streaming TV and advertising-based), which will be available exclusively on its OTT platform Samsung TV Plus, integrated into all the latest smart TV models of the firm. The new linear channel, even with no precise release date, will feature live programming, exclusive events and also recorded, old or already …