US EditionLBC Owner Global Buys Gary Neville Sports Podcast Company
Global will integrate The Overlap with its studios to expand video-led sports brands, leveraging 1.6 million YouTube subscribers to accelerate podcast and video growth.
- On Tuesday, Manchester United legend Gary Neville sold a majority stake in The Overlap to Global.
- Global Studios, launched last year, will host The Overlap to boost podcasts and pursue a video-first strategy, with Neville and Simon Pitts co-chairing The Overlap Network focused on football.
- The Overlap records over 38 million monthly YouTube views and has 1.6 million subscribers, with brands including Stick To Football and Stick To Cricket featuring Roy Keane, Jamie Carragher, and Sir Alastair Cook, while Miroma Group exited and its audience surpasses Goalhanger's 457,000 subscribers.
- Using its distribution and data insights, Global plans to commercialise and scale The Overlap's brands by deploying platforms, ad sales, and branded entertainment across video and podcasts.
- Soon after the deal, Global Media & Entertainment reported revenue up 52% to £898m, a £140m pre-tax loss, and total borrowings of £1.9bn.
17 Articles
17 Articles
Gary Neville sells out after majority stake in YouTube group The Overlap sold to mega media company
Global, the London-based media and entertainment powerhouse, has secured a controlling interest in Gary Neville's sports media venture The Overlap, the company confirmed on Tuesday
LBC owner Global buys Gary Neville sports podcast company
LBC owner Global has taken a majority stake in Gary Neville’s sports podcast company The Overlap. The Overlap will join Global Studios, which launched in October, to “supercharge” its podcast growth and lead a “video-first shift”. Global Studios is already home to shows including: The News Agents, The Sports Agents and podcasts from creator network The Fellas Studios which was also acquired in October. The Overlap currently has 1.6 million subsc…
Global acquires sports content studio The Overlap
Sponsored by Lean & Loaf. Joining a gym is hard. Hiring Lean & Loaf is easy. They edit video for your podcasts while you loaf. See for yourself. In the UK, Global have acquired a majority stake in The Overlap, one of the world's most popular football and sports destinations with more than 38 million monthly views on YouTube. The Overlap was founded by footballer Gary Neville, and recently acquired broadcasting rights for the German Bundesliga. T…
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