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Audible’s New Campaign Sells the Feeling of Deep Listening
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Audio provider Audible is rolling out a large creative campaign in twelve markets and eleven languages, focusing on engaging and educational storytelling. It is the first campaign of the company's new internal creative department.
Audible’s new campaign sells the feeling of deep listening
There’s a specific kind of “I’m in it” concentration that only happens when a story grabs you so hard that time stops behaving normally. You meant to listen for five minutes while you cleaned the kitchen, and suddenly you’re still standing there, sponge in hand, because the plot just swerved.In its new global brand campaign, Audible is building the entire idea around that feeling. The company shared the details in an official newsroom announceme…
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