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Gizmodo: Period Data ‘Gold Mine’ Poses Serious Health and Safety Risks, Report Finds | ResearchBuzz: Firehose
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A report from Cambridge University warns that the data collected can be used for labour surveillance, digital care and limit access to abortion The article Uses monthly apps? A gold mine for advertisers and a risk for women was first published in GCencia.
The study, developed by the Minderoo Centre for Technology and Democracy, an independent research group from Cambridge, describes this data as a “gold mine” for consumer profiling. Apps collect information not only on menstruation, but also on physical exercise, nutrition, contraceptive use, hormonal level, sexual preferences and medication. “Users greatly underestimate the economic value of data they provide to companies operating for profit in…
Gizmodo: Period Data ‘Gold Mine’ Poses Serious Health and Safety Risks, Report Finds | ResearchBuzz: Firehose
Gizmodo: Period Data ‘Gold Mine’ Poses Serious Health and Safety Risks, Report Finds. “Apps that help people track their menstrual cycle are data “gold mines” for advertisers, a new report warns. Advertisers use this highly valuable data for customer profiling, allowing them to tailor marketing campaigns to specific groups of consumers. The report, published by the University of Cambridge’s Minderoo Centre for Technology and Democracy on Tuesday…
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