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Giving Machine Fresno’s final holiday tally – 9,000 charitable donations
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Giving Machine Fresno’s final holiday tally – 9,000 charitable donations
The Giving Machine Fresno wrapped up its first-ever holiday season in the Central Valley, marking a successful debut for its interactive approach to holiday giving at River Park Shopping Center. The machine, which operated for 23 days and saw more than 8,800 visitors during its inaugural run, saw more than 9,000 charitable items purchased, with each transaction sending 100% of the proceeds to participating nonprofits. The concept, coined as “ven…
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