GIVA and Anushka Sharma redefine Rakhi Bonds in heartwarming ‘Ties of Love’ campaign

GIVA and Anushka Sharma redefine Rakhi Bonds in heartwarming ‘Ties of Love’ campaign

Mumbai: This Raksha Bandhan, GIVA and brand ambassador Anushka Sharma are celebrating bonds that go beyond tradition — and even species — with the launch of their latest digital film under the “Ties of Love” campaign. In a refreshing and emotional take on Rakhi, the film shows Anushka tying a rakhi not on a sibling, but on her beloved dog, highlighting that true love and protection know no conventional boundaries. Rooted in the sentiment of Raks…