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Giro d’Italia generates over €2 billion in local economic impact
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Giro d’Italia generates over €2 billion in local economic impact
Italy’s Grand Tour continues to fuel the country’s economy, with the latest Banca Ifis report estimating that the Giro d’Italia generates €2.1 billion for local territories along the event route. The figure was released in an annual study ‘Pedaling Toward Excellence: Giro d’Italia, the Bike Industry and Made in Italy’, which as presented at the second edition of the Bike Business Forum in Florence. The conference was organised by (Giro d’Italia …
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