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Gilbert-Based Sweetener Co. Names New CEO - Greater Phoenix In Business Magazine

Wisdom Natural Brands, parent company of the SweetLeaf brand of stevia and other natural sugar substitutes, announced the appointment of long-time company consultant Aaron Henderson to serve as CEO and take the reins of a major rebranding and expansion campaign. He succeeds Michael May, a founding family member who has led Wisdom since 2021 and…
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Greater Phoenix In Business Magazine broke the news in on Monday, September 8, 2025.
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