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Gift of Life, DOUBLEMINT, and Labcorp launch Hero Gum
The marrow donor registry just got its most refreshing upgrade yet — and it tastes like mint. In a bold new initiative that combines science, sweetness, and social good, Gift of Life Marrow Registry, in partnership with Labcorp and DOUBLEMINT, has unveiled Hero Gum: the world’s first chewing gum that doubles as a DNA collection kit. The campaign kicks off August 1st at Citi Field during the Mets vs. Giants game, where fans will be among the firs…
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Gift of Life, DOUBLEMINT, and Labcorp launch Hero Gum
The marrow donor registry just got its most refreshing upgrade yet — and it tastes like mint. In a bold new initiative that combines science, sweetness, and social good, Gift of Life Marrow Registry, in partnership with Labcorp and DOUBLEMINT, has unveiled Hero Gum: the world’s first chewing gum that doubles as a DNA collection kit. The campaign kicks off August 1st at Citi Field during the Mets vs. Giants game, where fans will be among the firs…
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