Dentsu Enters Partnership with Kodansha
The deal gives marketers access to Kodansha titles for sponsorships, tie-in campaigns and fan experiences, as anime demand expands in the U.S. market.
5 Articles
5 Articles
‘Ghost in the Shell,’ ‘Attack on Titan’ and ‘Blue Lock’ IP Lands at Dentsu in New Kodansha Partnership for the Americas
Dentsu has struck a partnership giving clients in the Americas access to a broad swath of anime and manga intellectual property owned by Japanese publisher Kodansha Ltd., including “Attack on Titan,” “Ghost in the Shell” and “Blue Lock.” The agreement positions Dentsu as the central point of contact for brand marketers looking to tap into […]
Kodansha Partners With Dentsu to Expand Attack on Titan, Ghost in the Shell and Blue Lock Brand Collaborations Across the Americas
Dentsu has entered a new partnership with Japanese publishing giant Kodansha that will give brands across the Americas access to some of the publisher’s biggest anime and manga properties. The agreement includes globally recognized franchises such as Attack on Titan, Ghost in the Shell and Blue Lock, creating new opportunities for advertising campaigns and fan-focused experiences. Under the arrangement, Dentsu will act as the primary contact for…
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