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Get to the Top: Jeep® Performance Parts Unveils Rooftop Tent Concept at Overland Expo West
- For the 24th year running, Jeep secured the top position as the most patriotic brand in America, according to the 2025 Brand Keys survey announced on May 16, 2025, from Auburn Hills, Michigan.
- This recognition follows a survey of over 7,460 consumers assessing 1,381 brands in 143 categories using emotional engagement to measure patriotism.
- Jeep's portfolio includes vehicles like the Wrangler, Cherokee, and Wagoneer, and it supports military members through a 17-year partnership with the USO and a military incentive program.
- Jeep CEO Bob Broderdorf expressed pride that the brand has been recognized as the most patriotic in the U.S. For almost 25 years, saying this honor resonates deeply with anyone who has experienced the pride of owning or driving a Jeep.
- This award highlights Jeep's connection to freedom, military heritage, and rugged individualism, affirming it as an emotional symbol of American identity amid shaky trust in traditional institutions.
38 Articles
38 Articles
Jeep Performance Parts (JPP) and Dometic Have Launched an Innovative Awning and Rooftop Tent, or ARTT
Jeep Performance Parts (JPP) by Mopar and the talented Dometic team used the opening day of Overland Expo West in Flagstaff, Arizona, to pull the cover off an inventive camping solution for the modern Jeep Wrangler owner. The awning and rooftop tent, or ARTT, concept marries an aerodynamic shelter with a 270-degree awning in a single carbon-fiber shell that bolts directly to the roof of the four-door Wrangler, eliminating the bulk and drag of a …
Jeep's new pop-up camper is the tiny factory dream RV the USA desires
Overland Expo West kicked off in Arizona on Friday, and Jeep hit the ground hard with an all-new concept it calls the Awning and Rooftop Tent concept (ARTT). Okay, it's not exactly a name that gets the butterflies fluttering around your stomach, but the concept excels well beyond its title, showing what a go-anywhere Wrangler pop-top micro-camper could look like, straight from the off-road gurus at Jeep's own performance parts arm. And, not surp…
Jeep Put A Concept On Top Of Another Concept
Jeep has introduced the Awning and Rooftop Tent concept at Overland Expo West. It features a carbon fiber shell that is mounted directly to the roof of the Sunchaser concept. The tent can be accessed from inside the vehicle and can fit a queen-size mattress. Overland Expo West kicked off earlier today and Jeep used the event to put a concept on a concept. That’s not something you hear every day, but their latest development is a rooftop tent fro…
Jeep ARTT Concept: Inflatable, Lightweight, Integrated Rooftop Tent and Awning
Combine a bright four-door Jeep Wrangler EJS concept vehicle, the Stellantis’s Star*Up entrepreneurship program, and top industry manufacturer Dometic, and the results are impressive. Debuting at Overland Expo West this week, atop the Wrangler 4xe Sunchaser concept that debuted at the 2025 Easter Jeep Safari, is the Jeep Performance Parts (JPP) Awning and Rooftop Tent (ARTT) concept. This is a lightweight, low-profile rooftop tent and awning com…
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