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German publishers reject Apple's revised app tracking rules, urge antitrust fine
- Associations representing German publishers and advertisers urged the German antitrust authority on March 10, 2026, to reject Apple’s ATT changes and impose a fine, saying they do not resolve antitrust issues.
- Apple last December proposed to introduce neutral consent prompts and align messaging, claiming the ATT tool allows users to control their privacy, Apple said.
- Bernd Nauen, chief executive of the German Advertising Federation, argued Apple would remain the 'data gatekeeper' and noted Apple’s own apps avoid ATT restrictions.
- If the German watchdog finds Apple in violation, it could face fines up to 10% of annual turnover and weaken its cases in other countries where ATT faces scrutiny.
- Meta Platforms and other ad-dependent firms criticised ATT, prompting the German competition enforcer to charge Apple with abusing market power last year and launch a regulatory consultation with publishers.
14 Articles
14 Articles
When iPhone users open an app for the first time, they can prohibit them from recording activities with other services.The advertising industry is unfairly disadvantaged.The German media and advertising industry wants Apple to prohibit the app tracking inquiry on iPhones in Germany by the Federal Cartel Office. Apple's proposals in the context of the abuse proceedings of the Federal Cartel Office are not suitable to address the competition probl…
German publishers reject Apple’s revised app tracking rules, urge antitrust fine
By Foo Yun Chee BRUSSELS, March 10 (Reuters) – Apple’s proposed changes to its app tracking rules do not resolve antitrust issues in the mobile advertising market, associations representing German publishers and advertisers said on Tuesday as they urged the country’s antitrust authority to slap a fine on the U.S. tech giant. The call by the groups which included media agencies and the German Association of the Branded Goods Industry came three…
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The Economic TimesGerman publishers reject Apple's revised app tracking rules, urge antitrust fine
BRUSSELS, March 10 : Apple's proposed changes to its app tracking rules do not resolve antitrust issues in the mobile advertising market, associations representing German publishers and advertisers said on Tuesday as they urged the country's antitrust authority to slap a fine on the U.S. tech giant. The call
Apple's App Tracking Transparency (ATT) is taking on a stronger arm in Germany. Organizations representing publishers, agencies and digital advertising players are asking the Bundeskartellamt (the Federal Competition Authority) to tighten its position, considering that the adjustments proposed by Apple do not correct imbalances [...] Read more... Follow iPhoneAddict.fr on Facebook, and follow us on Twitter Don't forget to download our free iAddi…
German advertisers' federations demand a massive sanction against Apple. In line: the iPhone's anti-pisting device, accused of locking the advertising market for the benefit of its creator.
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