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Georgia Southern Athletes Find New Opportunities in the NIL Era
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Georgia Southern Athletes Find New Opportunities in the NIL Era
When the National Collegiate Athletic Association (NCAA) lifted the ban on student-athletes profiting from their Name, Image, and Likeness (NIL) in 2021, the college sports landscape shifted dramatically. By 2024–25, the NIL market had grown to $1.67 billion, more than double its size just two years earlier. National projections are even more striking, with NIL-related payments expected to reach $1.9 billion for college football players alone i…
·Statesboro, United States
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