Atlanta City FC: New Women's Soccer Club Launches Brand Identity

National Women’s Soccer League debuts new Atlanta team

The National Women’s Soccer League Atlanta now has a name.

Meet Atlanta City FC: New National Women’s Soccer League club reveals official team name, colors

Atlanta City FC was officially revealed Monday as the name of the city’s new National Women’s Soccer League franchise, alongside the team’s official colors and crest.

Georgia peach and red: NWSL expansion club Atlanta City unveils new colors

Atlanta City FC will be the name of Atlanta's forthcoming NWSL expansion team that will begin play in 2028.

Atlanta City FC: New women's soccer club launches brand identity

AMB Sports and Entertainment unveiled the name, crest and colors for Atlanta City FC, a National Women's Soccer League expansion club set to begin play in 2028.

New Atlanta NWSL team reveals name, branding

The expansion side will debut in 2028 as the NWSL's 17th club.

How Atlanta City FC landed on its name

Josh Blank, the vice president of executive strategy for Arthur M. Blank Sports and Entertainment (AMBSE), was sitting behind his desk during a Zoom call in early July. It was an off day for Atlanta when it came to hosting the World Cup, but Blank was still dressed like it was another day at work. […]