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Genesis Reorganizes Its Strategy to Conquer the European Market with Electrified Models
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[Digital Daily Reporter Hwang Dae-young] The Genesis brand (hereinafter referred to as Genesis) is embarking on a full-scale expansion into the European market centered on electric models. Genesis announced on the 13th (local time) at the 24 Hours of Le Mans event held in Le Mans, France, that it would enter the luxury car markets of France, Spain, Italy, and the Netherlands, with the attendance of Hyundai Motor Group CDO (Chief Design Officer)…
Article LesVoitures.com Cars On the occasion of the 24 Hours of Le Mans, Genesis Motor Europe has lifted the veil on a major strategic turning point: [...] The Genesis article: the premium brand implanted in France with electric cars appeared first on Les Cars.
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