Hyundai Motor Group's hydrogen logistics and wearable robotics powered Genesis Magma Racing's historic 24 Hours of Le Mans debut in the Hypercar class.
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[Digital Daily Reporter Yoon Seo-yeon] Interest in motorsports is rising in Korea following the participation of Genesis, Hyundai Motor Group’s premium brand, in the 24 Hours of Le Mans. Global automakers are expanding their investments, utilizing motorsports not merely as a competition for victory, but as a key stage for technological development, enhancing brand value, and targeting the European market.
According to industry sources on the 4t…