Generosity Is Holding the Line: New Data Shows Everyday Donors Are the Key to Sector Resilience

Generosity Is Holding the Line: New Data Shows Everyday Donors Are the Key to Sector Resilience

CHICAGO, April 29, 2025 /PRNewswire/ -- Neon One just announced the release of The Generosity Report: Data-Backed Insights for Sustainable Fundraising, a comprehensive analysis of how everyday donors engage with nonprofits—and what that means for the future of individual giving.

Growing Giving: How Nonprofits Can Unlock Billions in Generosity

Over the last few weeks the GivingTuesday Data Commons has released the latest Fundraising Effectiveness Project (FEP) and GivingPulse reports, illustrating giving trends in the U.S. from 2024. These reports help us understand the challenging environment the nonprofit sector finds itself in – dollars are up, donors are down – an ongoing trend over the last few years. But they also help us understand the many ways people are generous. While the d…