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Generative AI is more than just a cost saver for us: Netflix co-CEO Ted Sarandos

Summary by Times of India
Netflix co-CEO Ted Sarandos sees generative AI as a tool to enhance creativity, not just cut costs. In El Eternauta, AI enabled faster, cheaper visual effects. Netflix also uses AI for personalisation, search, and ads.

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Times of IndiaTimes of India
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Generative AI is more than just a cost saver for us: Netflix co-CEO Ted Sarandos

Netflix co-CEO Ted Sarandos sees generative AI as a tool to enhance creativity, not just cut costs. In El Eternauta, AI enabled faster, cheaper visual effects. Netflix also uses AI for personalisation, search, and ads.

·India
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Times of India broke the news in India on Sunday, May 31, 2026.
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