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Generation Z Does Not Forgive Greenwashing: It Punishes Companies that Are Not Consistent with Its Environmental Discourse
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Madrid.- The Z generation - those born between 1995 and 2009 - is especially sensitive to ecoposturing or greenwashing, to the point of punishing those companies that do not practice what they defend in their discourse, according to a study published on Thursday by the Universitat Oberta de Catalunya (UOC).The report, led by the researcher on Learning, Media and Entertainment (GAME) Elisenda Estanyol, concludes that this generation judges the ac…
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