Steve Scaffidi and Kristin Brey tackled one of the stranger social media trends making the rounds: “pheromone maxxing.” The idea, popularized by some Gen Z men online, involves skipping deodorant, showering less often and embracing a person’s “natural musk” in hopes of becoming more attractive. Brey introduced the trend after seeing reports of young men […]
This story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.