Gen Z want hot tubs and cold plunges on staycations, holiday home giant says

Gen Z want hot tubs and cold plunges on staycations, holiday home giant says

Awaze said younger couples and adult groups were its fasting-growing demographic when it comes to bookings. Gen Z holidaymakers are driving an increase in wellness staycations and see features like hot tubs and saunas as “must-haves”, according to Europe’s biggest holiday homes business. Awaze, which owns brands including Hoseasons and Cottages.com, said younger couples and adult groups were its fasting-growing demographic when it comes to booki…

Gen Z want hot tubs and cold plunges on staycations, holiday home giant says

Awaze said younger couples and adult groups were its fasting-growing demographic when it comes to bookings.

Awaze report shows Gen Z driving surge in wellness-focused travel

Awaze  has reported a sharp rise in demand for wellness-related features among younger travellers, with Gen Z emerging as the main driver of the trend.