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Gen Z Fave Dua Lipa Joins George Clooney as Nespresso's Global Ambassador
- On April 14, 2026, Nespresso will debut the Vertuo World campaign starring Dua Lipa in a multimillion-dollar push across linear TV, online video and social channels.
- Targeting younger buyers, Nespresso has been experimenting with RTD cans, iced pods, and trendy flavors, as nearly half of Gen Z prefer sweet, iced coffee.
- The brand moved global creative duties from Omnicom's McCann to Publicis Groupe's Leo, marking a new creative era praised by Leonardo Aizpuru, who called Vertuo World the biggest campaign ever.
- The campaign aims to shift Nespresso's audience mix toward Gen Z, whose preference for sweet, iced coffee could change demand; its revenue grew 1.6% in 2025 to $8.39 billion.
- Pairing Dua Lipa with George Clooney creates a cross-generational push that shifts Nespresso’s image, following Eva Longoria’s 2025 appointment and ongoing collaborations with The Weeknd.
30 Articles
30 Articles
Nespresso’s Dua Lipa era marks a shift from George Clooney’s activism to Gen Z aspiration
Something new is brewing at Nespresso: The company has named Dua Lipa its new global brand ambassador, tapping the pop star to help usher in a younger, more trend-driven era for the coffee brand. Nespresso is banking on the cultural cachet of the three-time Grammy winner, who is known for her jet-setting lifestyle that she shares with her nearly 90 million Instagram followers. Nespresso’s Gen Z play The new campaign, called “Vertuo World,” will…
Two Lipa is the new global ambassador of Nespresso. And Clooney? It continues to link to the brand, but it passes the witness to the artist with the aim of attracting new generations in the year it's 40 years.
Nespresso knows Gen Z runs coffee now, so it hired Dua Lipa
There’s a brand new hook to Nespresso’s upcoming global advertising campaign: Dua Lipa. The coffee brand, created by Nestlé in 1986, is teasing that the pop star will be featured in a new ad push called “Vertuo World,” which will debut on April 14 and promises to shepherd a new creative direction. Millennial Dua Lipa will star alongside Oscar-winning actor (and baby boomer) George Clooney, who has been an ambassador for Nespresso since 2006. [Ph…
Dua Lipa becomes new brand ambassador of Nespresso. The pop singer should appeal to younger buyers.
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