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Gen Z consumers re-engaging with alcohol
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Gen Z consumers re-engaging with alcohol
As increased moderation and cost of living challenges continue to see consumers spend less on alcohol across world-leading markets, Gen Z is re-engaging with alcohol, reviving participation rates and consumption occasions. According to leading alcohol data and intelligence analysts, IWSR, there is a mixed picture across the world’s leading 15 markets – including Australia – as consumer sentiment remains positive and is recovering in some markets…
Dulces, aromas and beautiful colors, non-alcoholic cocktails have entered the preferences of Z Generation.
·Bucharest, Romania
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