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GEICO to Make Macy's Thanksgiving Day Parade® Debut
Summary by Business Wire
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2 Articles
What makes for a great brand partnership
A Macy’s Thanksgiving Day Parade collab shows the power of the unexpected. Putting two recognizable names together doesn’t automatically make a strong brand partnership. Collaborations are more effective when communicators recognize what one organization can do for the other that it can’t credibly do on its own. This is the idea behind a new campaign […]
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