Geely Plans to Expand in Europe with Its Core Brand

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The Chinese group Geely already has several brands on the European market; however, it now wants to expand with its main signature hand in hand with a range of affordable electric cars and plug-in hybrids. The Chinese group Geely was one of the first to have presence in the European market through the Volvo brand, which acquired Ford in 2010. Since then, the company has been expanding its portfolio in the old continent: Farizon, LEVC, Lotus, Lyn…

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After multiplying the brands with a success that still remains to be built, Geely intends to draw inspiration from his compatriot BYD to take root in the old continent. He will rely on more affordable models and plug-in hybrids. The article Geely wants to follow the path charted by BYD in Europe has appeared first on Automobile Propre.

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The Chinese Geely Group plans to offer its Geely volume brand in all major European markets. The automaker is aiming for approximately 1,000 dealerships in the region. In addition to fully electric vehicles, plug-in hybrids of the core brand will also be offered. To date, the automotive group has primarily been represented in Europe by its premium brands, which include Volvo, Lotus, Polestar, Zeekr, and Lynk & Co. Geely intends to offer its core…