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GECU Appoints Internal Executive, Alex Rascón, as President and CEO
Rascón has worked at GECU for 28 years and helped shape its financial and growth strategies as the credit union manages $4.5 billion in assets.
- On Monday, GECU announced the appointment of Alex Rascón as President and CEO, succeeding longtime leader Crystal Long, who retired May 1, 2026, after decades of service.
- A 28-year veteran of GECU, Rascón previously served as Executive Vice President and Chief Financial Officer, where he led accounting, treasury, and overall financial performance.
- The credit union manages more than $4.5 billion in assets and serves more than 441,000 member-owners nationwide, according to GECU Chairman Gregory J. Watters.
- Recently, GECU announced plans to acquire Bank of the Southwest, pending approval from the National Credit Union Administration, Federal Deposit Insurance Corporation, and New Mexico Regulation and Licensing Department.
- Expansion plans include GECU's first branch in Lubbock, Texas, scheduled to open in fall 2026, extending the credit union's reach beyond its traditional markets.
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GECU names new president, CEO
EL PASO, Texas (KVIA) -- GECU announced it appointed a new president and CEO Monday. Alex Rascón, who has been with the company more than 20 years, will take on the role effective immediately, GECU said. The current CEO, Crystal Long, retired May 1, according to officials. "Crystal Long was a true visionary and extraordinary leader shaping who GECU is today, and I am excited to build on that legacy," Rascón said. Rascón recently worked as the E…
·Panama City, United States
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Total News Sources22
Leaning Left0Leaning Right1Center17Last UpdatedBias Distribution94% Center
Bias Distribution
- 94% of the sources are Center
94% Center
C 94%
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