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Gartner: Buyers and providers must adapt to AI in the tech buying cycle
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ARNGartner: Buyers and providers must adapt to AI in the tech buying cycle
Artificial intelligence (AI) is deeply embedded into every stage of the technology buying journey, globally 89 per cent of global buyers are using generative AI (GenAI) tools or AI agents in late-stage buying activities like contract review and supplier selection. This is according to the Gartner 2026 Technology Buying Behaviour Survey of 954 buyers and 742 providers from around the world. This shift means that managed service providers and othe…
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