Garmin Buys TrainingPeaks and TrainHeroic in Major Coaching Push
The deal adds endurance and strength coaching tools as Garmin expands paid training services and deepens its role in athlete performance data, the company said.
- On Wednesday, July 22, 2026, Garmin Ltd. announced the acquisition of TrainingPeaks and TrainHeroic to integrate customizable coaching experiences for endurance and strength athletes into its fitness ecosystem.
- Garmin currently dominates the hardware market with watches and bike computers but previously lacked a strong presence in the software layer for training plans and professional coaching services.
- Around 120 employees from the Louisville, Colorado-based platforms will join Garmin, though financial terms remain undisclosed as the company reported record $7.25 billion revenue in 2025.
- Brad Trenkle, Garmin Co-Chief Operating Officer, said the deal aims to provide 'world-class training tools,' while athletes have expressed skepticism regarding potential integration changes and cross-platform support.
- The company has not disclosed a timeline for product integration, but plans to use these platforms, including TrainingPeaks Virtual, to improve coaching features and compete in the fitness software market.
14 Articles
14 Articles
Garmin acquires TrainingPeaks and TrainHeroic - Bicycling Australia
Garmin has acquired TrainingPeaks and TrainHeroic, two digital training platforms used by athletes and coaches across endurance and strength sports. Garmin says the acquisition will add coaching and training tools to the company’s fitness ecosystem, with a focus on structured training, performance tracking and athlete support. TrainingPeaks is a popular platform among cyclists, triathletes and endurance athletes, allowing coaches to create train…
How Garmin's Acquisition of TrainingPeaks Might Affect Your Fitness Routine
Garmin has acquired TrainingPeaks and TrainHeroic. These platforms are major players in the endurance and strength-training world, and some users are nervous about losing their favorite tools behind a paywall.
Garmin acquires TrainingPeaks, TrainHeroic platforms
OLATHE, Kan. (BRAIN) — Garmin acquired TrainingPeaks and TrainHeroic platforms. Financial terms of the acquisition announced Wednesday will not be disclosed. According to Garmin, the acquisition strengthens the company's fitness segment, which includes cycling products and customized coaching experiences for endurance, strength and performance-focused users. "TrainingPeaks and TrainHeroic share Garmin's passion for empowering athletes and coache…
Garmin buys TrainingPeaks and TrainHeroic in major coaching push
Garmin has acquired TrainingPeaks and TrainHeroic, bringing two established coaching platforms into its fitness business. The deal gives Garmin a much stronger position in endurance training, strength programming and paid coaching services. Garmin is buying more than two apps As detailed in the press release, around 120 employees from the two businesses will join Garmin, although the companies have not disclosed the financial terms. TrainingPeak…
Coverage Details
Bias Distribution
- 100% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
