Gap Builds on Viral Momentum With a Multigenerational Holiday Choir

Gap extends ‘Give Your Gift’ holiday campaign to promote hope, unity

An emotional spot set to a cover of Miley Cyrus’ “The Climb” was handled by the same creative duo behind Gap’s record-breaking “Better in Denim” ad.

Gap Builds on Viral Momentum With a Multigenerational Holiday Choir

Gap brings back its holiday choir with a bigger, multigenerational cast

Gap reimagines Miley Cyrus' The Climb for holidays

Gap has unveiled its 2025 holiday campaign, “Give Your Gift,” a vibrant celebration of how sharing our unique gifts brings people together. Building on the success of last year’s creative platform, the campaign blends music, storytelling, and timeless style to highlight the emotional connections that define the season. At the heart of the Gap campaign is a reimagined version of Miley Cyrus’ The Climb, performed by Sienna Spiro, a 20-year-old Lon…