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Is Genie 3 a Game Engine Killer? Why Unity's 24% Plunge Could Be a Massive Opportunity

Project Genie’s AI generates short game experiences but raises concerns over job risks and copyright, causing Take-Two, Roblox, and Unity stocks to fall by up to 24%, Reuters said.

  • On Friday, gaming stocks plunged after Google unveiled Project Genie, with Take-Two Interactive closing at $220.30, Roblox at $65.76, and Unity at $29.10.
  • Google DeepMind researchers said Genie 3 was trained mainly on publicly available web data, and artists and game developers pushed back over alleged use of creators' work to train the AI.
  • Project Genie currently makes 60-second interactive clips that lack scores, objectives or sound and cannot be exported to Unreal Engine or Unity, with reviewers noting errors and inconsistencies in generated experiences.
  • Industry leaders responded with investors and executives pushing AI game-creation tools, Meta CEO Mark Zuckerberg calling AI `more immersive and interactive` and xAI CEO Elon Musk promising `Real-time, high-quality shows and video games at scale, customized to the individual, next year.`
  • Amid repeated layoffs, game developers warn Project Genie aims to replace testing and concept roles, while workers affected foresee major workflow shifts if AI converges.
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GamesIndustry.biz broke the news in on Friday, January 30, 2026.
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