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Gamification Boosts Livestream Shopping Engagement, Study Shows

Summary by thefinancialanalyst.net
A recent study published in the *Journal of Theoretical and Applied Electronic Commerce Research* sheds light on how gamification techniques are driving consumer engagement in livestreaming commerce. The research, led by Congcong Yang from the Department of Applied Economics at Dongguan University of Technology, explores the mechanisms behind gamification’s impact on consumer behavior in this… Source
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thefinancialanalyst.netthefinancialanalyst.net

Gamification Boosts Livestream Shopping Engagement, Study Shows

A recent study published in the *Journal of Theoretical and Applied Electronic Commerce Research* sheds light on how gamification techniques are driving consumer engagement in livestreaming commerce. The research, led by Congcong Yang from the Department of Applied Economics at Dongguan University of Technology, explores the mechanisms behind gamification’s impact on consumer behavior in this… Source

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thefinancialanalyst.net broke the news in on Wednesday, June 25, 2025.
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